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Spain Sotheby’s International Realty Inaugurates its New Flagship Store in Marbella

The firm strengthens its presence on the Costa del Sol and in Sotogrande, consolidating its position as a leader in the luxury real estate sector.

Spain Sotheby´s International Realty - Oficina Marbella  (5) copia.jpg Spain SIR Marbella
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Spain Sotheby’s International Realty, owned by Vivium, a Middle East-based family office, continues its expansion plan with the opening of its new flagship store in Marbella, located on the prestigious Avenida Bulevar Príncipe Alfonso de Hohenlohe. With this new opening, the company reinforces its commitment to the Costa del Sol and Sotogrande, strengthening its connection with key luxury markets such as Dubai, the United Kingdom, and Saudi Arabia, and generating new opportunities for international buyers and investors.

Strategic Growth Markets: Marbella and Sotogrande as Prime Real Estate Hotspots

With strong international demand and steadily rising prices, Marbella has become the capital of luxury real estate in southern Europe. In 2024, the city’s high-end segment recorded price increases ranging from 8% to 12%, with property prices ranging between €2 million and €35 million. The imbalance between limited supply and increasing demand has attracted investors from all over the world, including British and Northern European buyers, as well as clients from the United States, the Middle East, and Latin America.Sotogrande, on the other hand, is positioned as a priority market for Spain Sotheby’s International Realty due to its unique combination of exclusivity, privacy, and a lifestyle focused on golf, sailing, and ultra-luxury living. With its rapid growth and the arrival of international investors, Sotogrande represents one of the most promising investment opportunities in Spain’s prime real estate market.

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"The inauguration of our flagship store in Marbella marks a milestone in our growth strategy in Spain and allows us to expand our presence in Sotogrande. We are witnessing a key moment in the evolution of the sector, where exclusivity and personalization are more relevant than ever. Our international network allows us to offer our clients unique opportunities in the world’s leading luxury hubs," states Paloma Pérez Bravo, CEO of Spain Sotheby’s International Realty.
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A Strategic Commitment in the Heart of Luxury Real Estate

With strong international demand and steadily rising prices, Marbella has become the capital of luxury real estate in southern Europe. In 2024, the city’s high-end segment recorded price increases ranging from 8% to 12%, with property prices ranging between €2 million and €35 million. The imbalance between limited supply and increasing demand has attracted investors from all over the world, including British and Northern European buyers, as well as clients from the United States, the Middle East, and Latin America.Sotogrande, on the other hand, is positioned as a priority market for Spain Sotheby’s International Realty due to its unique combination of exclusivity, privacy, and a lifestyle focused on golf, sailing, and ultra-luxury living. With its rapid growth and the arrival of international investors, Sotogrande represents one of the most promising investment opportunities in Spain’s prime real estate market.

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"Our strategy focuses on connecting the luxury residential markets of Marbella and Sotogrande with an international high-net-worth clientele, ensuring top-tier service. We also stand out in the marketing of off-market properties, offering unique opportunities with complete confidentiality. Additionally, we establish strategic alliances with leading developers to boost the sale of new developments and branded residences," says Ugo Bagration, Regional Director for Eastern Andalusia.

Spain Sotheby’s International Realty in Marbella includes a network of collaborators specialized in the prime market, offering a comprehensive 360º service that covers everything from property search to the coordination of architects, interior designers, and bespoke services.

Ugo Bagration - Director Andalucía Este- Spain Sotheby´s International Realty (2).jpg Ugo Bagration - Director Andalucía Este- Spain Sotheby´s International Realty

Sotheby’s International Realty: A Global Benchmark in Luxury Real Estate

Spain Sotheby’s International Realty is part of a global network with over 26,100 associates in 84 countries, offering unparalleled reach for high-end buyers and investors. The firm, recently acquired by the Vivium family office, has strengthened its expansion plan with the aim of increasing its presence in strategic markets such as Marbella, Sotogrande, Madrid, and the Balearic Islands.
With this new opening, Spain Sotheby’s International Realty continues to consolidate its position as the benchmark in the luxury real estate market in Spain, offering not only exceptional properties but also an unmatched service based on excellence, trust, and international expertise.
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